“From Zero to $100,000: The 3 Simple Step Checklist to Building a Business That Grows Itself”
Building Something Real
Imagine starting from scratch:
- No list.
- No website traffic.
- No existing audience.
Now imagine turning that blank slate into a thriving, revenue-generating business—and doing it without spending a fortune on fancy tools or paid subscriptions.
That’s exactly what I’m doing.
I’m pulling back the curtain on my journey to build not one, but two brand-new businesses from scratch.
One is focused on digital marketing, using the very same strategies I teach.
The other? A completely unrelated niche—just to prove these methods work in any industry.
No secrets. No shortcuts. Just simple, repeatable steps anyone can follow.
Why This Matters
I’m documenting the entire journey for one reason: to show you that building a business is simpler than you think—when you have the right system.
Here’s how it’ll work:
1️⃣ Starting from Zero: Just cheap web hosting and a simple website.
2️⃣ Daily Updates: Sharing every lead, sale, and strategy in real time.
3️⃣ Scaling to $100,000: Reinvesting profits to grow both businesses step by step.
And you can follow along.
The 3-Step Checklist
Step 1: Lead Capture Page (Landing Page)
A lead capture page is your front line for turning visitors into potential customers. It’s a single, dedicated page designed to grab attention and collect contact information—typically in exchange for something of value (like this checklist).
📢 Rule #1: Get The Lead.
Without leads, you don’t have a business. Period.
Why You Need It:
- Focuses your visitor on one clear action: filling out the form.
- Removes distractions, unlike traditional websites with multiple links.
Pro Tip: Forget expensive tools like ClickFunnels or Leadpages. I use WordPress—it’s free, open-source, and incredibly easy to set up. With a few plugins, you can create professional lead capture pages on a budget.
💡 Bonus Pro Tip:
If you’re working with a tight budget or find tech overwhelming, you can start by using a simple Google Doc as your landing page. Write out your offer, add a clear call to action, and share the link with your audience.
- Why it works:
- It’s fast, free, and requires zero technical skills.
- Perfect for testing your idea before committing to more tools.
- How to make it effective:
- Keep it clean and focused with a single purpose: capturing their contact information.
- Use a form or email link to collect leads directly from the doc.
Once you validate your idea and start generating interest, you can upgrade to a full lead capture page—but the Google Doc approach can help you get started today.
Step 2: Email Marketing Platform (List Builder)
Capturing leads is just the start. To turn those leads into customers, you need a system to nurture relationships and build trust over time.
📢 Rule #2: Stay In Touch.
Engaged leads become loyal customers.
Why You Need It:
- Automates communication, saving you time while building relationships.
- Keeps your audience engaged with personalized follow-ups.
- Guides leads toward making a purchase.
Pro Tip: I use the free version of FluentCRM inside WordPress. It’s simple to set up, integrates seamlessly, and doesn’t saddle you with subscription fees.
Better yet, I route emails through Amazon’s cloud servers—so I’m spending just $1 to send 10,000 emails. It’s cost-effective, scalable, and perfect for anyone starting out.
💡 Bonus Pro Tip:
If you’re not ready to invest in a CRM yet, start with a simple Google Sheet to collect your leads. Pair it with Gmail’s Mail Merge feature to send personalized emails.
- Why it works:
- It’s free, fast, and perfect for small lists.
- Lets you engage with your leads and test your messaging before committing to advanced tools.
- How to make it effective:
- Create a clear system for tracking responses in your sheet.
- Write simple, value-packed emails to build trust and move leads toward a sale.
Once your list grows or you start generating revenue, upgrade to a dedicated CRM for better automation and scalability.
Step 3: Traffic Source (Ad or Organic)
Even the best system won’t work without visitors. Whether it’s paid ads or organic content, you need to consistently drive traffic to your lead capture page.
📢 Rule #3: Get Eyeballs on Your Offer.
Your lead capture page can’t do its job if no one sees it. The key is choosing the traffic sources that align best with your audience and business goals.
What I Use:
- Facebook & Instagram Ads: Quick, cost-effective, and hyper-targeted for immediate results.
- Reels & Organic Posts: Create engaging short-form videos to generate free traffic while building trust and authority.
- YouTube: Perfect for long-form content that educates, entertains, and nurtures leads over time.
- LinkedIn: A goldmine for B2B connections and professional audiences.
- TikTok: Rapid growth opportunities if your audience skews younger or enjoys trending content.
Pro Tip:
You don’t need to hide your face or do silly dance trends to stand out. Effective content depends on your target avatar.
- If your audience values expertise, focus on educational content.
- If they appreciate relatability, share personal stories or behind-the-scenes moments.
- Remember: Authenticity trumps gimmicks every time.
💡 Bonus Pro Tip for Brick-and-Mortar Stores:
Combine online efforts with a direct-response postcard campaign to drive local traffic. Offer a special promotion or discount that’s redeemable in-store to connect your digital strategy with your physical presence.
💡 Bonus Pro Tip for Online Traffic:
Revisit the concept of collaborative traffic-building:
- Find complementary creators or businesses targeting the same audience but offering different services.
- Partner with them to cross-promote content, share links, or host co-branded giveaways.
For example: A fitness coach could collaborate with a nutritionist, sharing each other’s email lists or social content. This can generate a quick influx of warm traffic without additional ad spend.
What’s Next?
You’ve made it this far, which tells me two things:
1️⃣ You’re serious about building something real.
2️⃣ You’re finding this simple, straightforward approach pretty helpful.
But now you’re at a crossroads:
👉 You could go back to scrolling, chasing distractions, and staying stuck in the same loop.
…Or…
👉 You could break the cycle and join a group that’s helping people just like you turn their intellectual property into a reliable stream of revenue.
What Makes This Group Different?
Here’s the thing: This entire funnel you’re reading right now? It wasn’t just me.
💡 Meet Ivy—my AI assistant. She wrote most of these words, structured this exact funnel, and has been my secret weapon in making this system work.
When you join the group, you’ll get access to Ivy’s custom-built tools to help you plan, create, and execute your business strategies—faster and easier than ever before.
But Ivy’s just one part of the puzzle.
When you join this group, you’re not just getting access to cutting-edge tools. You’re stepping into a small, tight-knit team—a safe space where you can:
- Bounce ideas off people who get it.
- Get answers to your questions without feeling overwhelmed by noise.
- Build momentum together while cheering each other on.
And yes, we’ll add a little friendly competition to keep things fun and push everyone toward bigger results.
Why Join Now?
Because this isn’t just another group—it’s a movement.
Here’s what you’ll get:
- Daily updates: See what’s working and what’s not in real time.
- Behind-the-scenes insights: Watch me build two businesses step by step.
- Exclusive tools and strategies: Get the templates and systems I’m creating along the way.
- Support and accountability: Stay on track with your team and never feel lost.
- Ivy at your fingertips: Access her custom-built tools to help streamline your business from day one.
Your Choice: Scroll or Scale?
So, what’s it going to be?
❌ Keep scrolling and let another day pass you by.
✅ Or click below to learn more about joining the group that’s turning knowledge into income—together.
Let’s build something amazing (with a little help from Ivy).
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