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the gann geek

GROWTH HACKER

Turn Small Ideas into Big Wins:
The Art and Science of Explosive Growth.

📢 Avoid Wasting Time & Money

How to Get More Leads and Make More Money Using Instagram Ads—No Nerdy Tools Required


What Everybody Should Know About Selling Online

Let’s keep it simple.

Selling online sounds complicated. It’s not. In fact, the simplest approaches often work best.

But here’s the problem:
Most people overcomplicate the process, wasting time and money on things that don’t matter.

Hi, I’m Phil Matthews, and I’ve spent over 20 years helping entrepreneurs cut through the noise and build systems that drive leads, sales, and growth.

I love being an entrepreneur. But let’s face it—most of us weren’t taught how to succeed in business.

For many, that means a painful cycle of trial and error, getting stuck, or giving up entirely. That’s why I’m here—to teach you what works, what doesn’t, and how to avoid common pitfalls.


The Truth About Selling on Instagram

Instagram is no longer just a platform for pretty pictures and reels. It’s a powerful selling machine—when you know how to use it.

Thanks to its integration with Facebook’s ad platform, you now have access to tools that track everything, giving you valuable feedback on what works and what doesn’t.

But here’s the real game-changer:
With the Facebook Ad Library, you can ethically spy on your competitors’ ads.

You can see:

  • The type of ads they’re running.
  • The messages that are resonating with their audience.
  • And the offers that are getting results.

This removes so much of the guesswork and makes it easier than ever to know what’s working in your niche.

And the best part?
I’ll teach you exactly how to leverage these tools to streamline your ad strategy and build a winning campaign.


Why Selling Digital Products Is Your Best Bet

We’re living in the Information Age, and people spend billions each year on books, music, videos, courses, and more.

And here’s the best part:
With digital products, you create something once—and sell it forever.

Think about it:
Most colleges and universities now offer online courses. If courses weren’t valuable, we wouldn’t see this shift.

The beauty of digital products is that they’re simple, scalable, and highly profitable.


Let’s Do the Math

Imagine you create a simple recipe book as a PDF file and sell it for $10.

You run an ad that gets 1 million views on Instagram—easily achievable with their highly targeted ad platform.

Now let’s say just 0.5% of those viewers decide to buy. That’s 5,000 sales.

5,000 x $10 = $50,000

Not bad, right?

But here’s where it gets even better: Instagram isn’t just for ads. Organic, viral content can reach far beyond 1 million views without costing you a dime.

And if even more people see your product and you keep your message simple and clear, those numbers could skyrocket.

Now, take it a step further. What if you offered a coaching program instead?

  • You give the recipe book away for free to build your email list.
  • Then you offer a $29/month coaching membership to just 1% of those 1 million viewers.

That’s 10,000 email subscribers and 1,000 members paying $29/month.

$29 x 1,000 = $29,000/month or $348,000/year.

And remember, the beauty of Instagram’s tools and the Facebook Ad Library is that you can fine-tune your ads and test what works to achieve even better results.


No Fancy Tools or Crazy Tech Skills Needed

Here’s the truth:
Everything you need to start selling online is already at your fingertips.

The tools are free (or cheap), and you probably already know how to use them.

The only missing piece? A clear plan.

That’s why I’ve created a 7-Day E-Course that walks you through everything step by step.


What’s Inside the 7-Day Course?

This course is designed for complete beginners. If you can check your email and click a button, you’re ready to go.

Here’s what we’ll cover:

🗓️ Day 1: How to figure out what to sell & where to get the information.
🗓️ Day 2: How to create your first product—crafting your money magnet.
🗓️ Day 3: How to build your email list—crafting your lead magnet.
🗓️ Day 4: How to create your product ads.
🗓️ Day 5: How to find your perfect audience.
🗓️ Day 6: Building the systems to automate sales & fulfillment.
🗓️ Day 7: Bringing it all together & launching your digital startup.


What’s Stopping You?

Let’s face it: There’s no perfect time to start. The only thing holding you back is taking that first step.

Click the button below to sign up for the 7-Day E-Course and learn how to build your digital product business.

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This Is for You If…

  • You’re tired of wasting time and money on complicated tools.
  • You want a simple, proven plan to get results.
  • You’re ready to start building a business that works for you—even part-time.

What are you waiting for?

Click the button below and let’s build something amazing together.

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