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the gann geek

GROWTH HACKER

Turn Small Ideas into Big Wins:
The Art and Science of Explosive Growth.

Pioneering Without a Map šŸ¹

They say pioneers get all the arrows in their backs.

Iā€™ve learned the truth of that statement firsthand.

When I started my journey into computers, coding, and marketing, there wasnā€™t a roadmap. There werenā€™t online courses or YouTube tutorials at your fingertips. And there certainly wasnā€™t a degree program called ā€œGrowth Hacking.ā€

Back then, if you wanted to learn, you had to roll up your sleeves, break things, and figure out how to put them back togetherā€”sometimes better than before.

I didnā€™t go to school for computer science. I donā€™t have a formal marketing degree.

Heck, Iā€™m an ex-Army Rangerā€”a door-kicking operator who learned discipline, adaptability, and how to solve problems under pressure.

Non of it was easy, and when I started learning online marketing there was no formal roadmap. The internet was like the Wild West and I had to figure things out on my own, one challenge at a time.

And hereā€™s what thatā€™s given me:

  • 20+ years of turning obstacles into opportunitiesā€”helping businesses grow, scale, and succeed.ol for computer science. I donā€™t have a formal marketing degree.
  • 20+ years of solving problems no one handed me answers to.
  • 20+ years of building systems that work, even when the odds (and sometimes the tech) werenā€™t in my favor.

The Struggles of a Self-Taught Geek

Hereā€™s the frustrating part. On paper, I might not seem like much.

No fancy credentials. No ā€œprestigiousā€ background. No Ivy-League seal of approval.

In fact, Iā€™m a DeVry Computer Science dropout. Formal education couldnā€™t keep up with meā€”I was already miles ahead, learning faster on my own.

But give me five minutes in a roomā€”or on a Zoom callā€”with someone, and that skepticism disappears.

Because hereā€™s the thing: Iā€™m a geek, through and through.

Ask me about crafting strategies that drive results, and youā€™ll see my passion instantly.

Challenge me with a broken sales funnel, and Iā€™ll fix it faster than most people can figure out whatā€™s wrong.

Tell me your business goals, and Iā€™ll already be sketching out strategies in my head before youā€™ve finished talking.

Itā€™s not just that I know the toolsā€”itā€™s that I love the game.

Iā€™m obsessed with figuring out how to make things better, faster, and more efficient. Thatā€™s what being a growth hacker is all about. Itā€™s not about formalities; itā€™s about results.

Arrows in the Back

But letā€™s be real: blazing your own trail isnā€™t always glamorous.

Iā€™ve faced my share of challenges:

  • People doubting my skills because I didnā€™t have the ā€œrightā€ degree.
  • Getting stuck in rabbit holes trying to learn things no one was teaching.
  • Watching others with less experience get ahead because they fit a mold I refused to squeeze into.

Itā€™s frustrating. But itā€™s also fuel.

Every time someone doubted me, it pushed me to prove them wrongā€”not with words, but with results. Every project Iā€™ve taken on, every business Iā€™ve helped grow, and every campaign Iā€™ve optimized is a testament to whatā€™s possible when youā€™re willing to learn, adapt, and persevere.

What This Means for You

If youā€™re reading this and youā€™ve ever felt like an underdogā€”like you donā€™t quite fit the moldā€”let me tell you something: thatā€™s your superpower.

Because the best solutions donā€™t come from people who follow the same tired playbook. They come from the ones who color outside the lines, think differently, and arenā€™t afraid to take a few arrows on the way to something great.

So, if youā€™ve got a business challenge, a broken funnel, or an idea you canā€™t quite get off the ground, letā€™s talk.

I might not look like much on paper, but one conversation is all it takes to see how serious I am about helping you win.

Letā€™s build something incredible together.

Hereā€™s to Growth,

Phil Matthews
Growth Hacker

Fueled by Coffee, Driven by Ideas.

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